Marketing Degree Program
Banyak diantara kita mungkin tidak menyadari bahwa setiap produk yang kita beli atau konsumsi sebenarnya menjalani proses penciptaan yang rumit hingga menjadi suatu produk yang sesuai dengan kebutuhan dan keinginan kita. Take a moment to consider this: marketing strategy is the single most important factor in determining the prosperity or deterioration of a business. Promotion and advertising is a very complex marketing concept, but must be considered for any type of business and its products and services. The Marketing Team aims to continuously get a feel for how the platform is perceived in the community and how it could be improved. From creative advertising work to quantitative market research, marketing majors help a manage a brand and sell products and services. Another criticism that marketing mix has to face is that it does not have a ‘purpose’.
Course includes field trips to trade shows, museum visits , and presentations by industry professionals to help students understand the relationship of economic, artistic, technological, social and cultural influences to fashion change.Students apply creative ,research, and analytical skills to plan and develop a trend forecast. Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.
The Peter J. Tobin College of Business at St. John’s offers marketing students a wealth of academic resources including acclaimed faculty and the many advantages of the University’s location in dynamic New York City — the financial capital of the world. Policies and practices as applied generally to marketing research involve product development, selection, channels of distribution buying and physical distribution selling. You’ll work with actual companies to solve problems and devise marketing strategies.
Students analyze the different facets of communication including maintaining consistency with integrated and content marketing, navigating the global landscape, messaging through digital and various media channels, and managing emerging trends in social marketing. BBA in Marketing may land you a career in the world of marketing consultancy, advertising, and other types of businesses as well as non-profits, many of which are becoming increasingly market-oriented.
There are many steps to marketing once you have established a product or service that satisfies and want or need. Develop and plan a campaign driven by data and paid‐search strategies — and measured by key performance indicators. Lastly, your strategy must be both strong and flexible enough to withstand the most difficult or unpredictable of circumstances, such as an economic depression, new trends or competitors in your industry.