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The best marketers prove themselves where it matters: at the heart of the business world. Megan Siwik, aka the cupcake girl,” ran a baking business on campus while majoring in marketing and management and minoring in entrepreneurship. A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing , affiliate marketing , desktop advertising or online marketing It tries to perfect the segmentation strategy used in traditional marketing. Strategic marketing attempts to determine how an organization competes against its competitors in a market place.
Effectively apply sales and product management theories to understand real-life marketing problems and to design better market-based product strategies. Topics include: financial reporting; long- and short-term forecasting; managing working capital; capital budgeting; and the nature of corporate securities and debt-equity mix. Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy.
You will be able to demonstrate your skills with an in-depth dissertation focusing on an area of marketing of your choice. You will develop key skills in marketing such as an understanding of consumer behaviour, and expertise in digital and services marketing. Sebuah marketing plan seharusnya selalu mempunyai analisis situasi, strategi marketing, sales forecast dan budget/ anggaran. You will also learn how to analyse consumer buying behaviour, collect and interpret market research and consider strategic implications behind marketing decision making.
Strategy immediately follows planning because your strategy is the foundation for the rest of your marketing activities. You can also work as an advertising executive, marketing manager, communications manager or in other marketing-related roles. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing. Please check the module content for suitability if you have significant prior knowledge or experience of marketing.
CIM qualifications are highly sought after by employers, and map alongside the Marketing MSc degree, ensuring you are equipped with the best opportunities for a successful marketing career. The Marketing applied to a company causes that the entrepreneur faces the reality, causes him to see the challenges (be their competition, the difficulty in finding a qualified workforce… ) that will have to face to reach his objectives.