Marketing Strategy And Planning
Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis. My definition of ‘marketing’ is the communication between a business and a consumer. Marketing is taking the entrepreneurial lead by finding market segments , untapped needs and new uses for existing products, and by creating new processes for sales, distribution and customer service. You can establish a multichannel marketing platform – and create a consistent customer experience at every touch point. However, despite the internships I never clearly understood what it is that makes a Marketing strategy a good one.
The group has a long tradition in its sectoral focus on the food industry which has complemented its aim of promoting empirical, international and interdisciplinary research to enhance marketing theory and practice. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit.
With these purposes in mind, coupons, sales and even merchandising, or how products are displayed, are part of the marketing process. To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
So my challenge to you is to take the necessary 15 minutes to think through, document, and communicate the 5 W’s of each marketing campaign with all those involved with helping you make it happen. The marketing mix is affected by the B2B uniqueness which include complexity of business products and services, diversity of demand and the differing nature of the sales itself (including fewer customers buying larger volumes). Put the time into planning your marketing strategy, budget, and other concepts presented here to ensure success.
Namun dalam pengembangannya 4 komponen Bauran Pemasaran (marketing mix) mengalami perkembangan. Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user’s needs and wants. Good Marketing is crucial to a company’s success and therefore a good Marketing strategy is essential.