Penyusunan Rencana Kerja Marketing
Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Even special offers and money-off vouchers that can drive and shape sales on the shop floor are often decided under Promotion in consideration of the rest of the marketing mix, to make sure they are appropriate sales techniques for the product or service being sold. Familiarize yourself with the fundamental and state-of-the-art approaches to marketing decision-making to collect, analyse and act on customer information. In contrast, marketing research relates to all research conducted within marketing.
The message to influencers focuses on just the Case Studies survey, which is a current need, although the template can be easily tweeked for a version to use for the Usage survey. Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site. Every business decision presents different, unique needs for information, and this information then shapes a suitable and applicable marketing strategy.
An emerging area of study and practice concerns internal marketing , or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers ( employer branding ). Marketing students are prepared for positions such as copywriters, media directors, account executives, marketing researchers, product development managers, public relations managers and more. Rest assured, with a little creativity and a lot of effort, this will all be molded into a structured, effective, and easily adaptable marketing strategy.
Kent Business School have partnered with the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Marketing through their Graduate Gateway. A notable characteristic of B2B marketing is that it is rarely ‘product first’ or ‘service first’. They work with sales departments, creative, and even IT when working in online marketing.
The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Normally a plan will also include specific sales by product, by region or market segment, by channels, by manager responsibilities, and other elements. Marketing, however, does not stop with market research, gaining the attention of your target audience, making a sell or kicking off the national advertising campaign, marketing is a long-term process that requires management and maintenance. Understand and solve consumer marketing problems by applying consumer behaviour and psychology theory.